updated 8/07/2020
Barry Kunselman | 303.887.0588 | Contact Barry
Is it important to stage all listings?
Would you consider showing up to a first date without putting some thought into what you are wearing? I have been married to the love of my life for eight years and I still make sure I look good before walking out the door on date night. First impressions matter so I highly recommend staging every home regardless of the price point.
To sell quickly and for top dollar, you need the added power of professional home staging. It’s a proven way to attract buyers online and make the best impression during a walk-through. Check out the statistics, then ask for details about our professional staging services!
SELL FOR MORE
85% of homes that are staged sold for more money. I’m very fortunate to work for a company where we stage all of our listings. Staged Denver metro homes on average sell twice as fast and for 8%-10% over other active homes not staged. DOWNLOAD THE FULL REPORT
- 17% sold for 6-8% more
- 40% sold for 9-12% more
- 28% sold for 13-23%+ more
LESS TIME ON THE MARKET
86% less time spent on the market when a home is staged. Staging a home helps a seller make the most money on their home in the least amount of time so I find staging a home one of the most curial steps to getting a house ready to sell.
- Unstaged homes spent 107 days on market
- After staging, these homes sold in 25 days
- Homes staged prior to market sold in 18 days
IMPACT ON THE BUYER
Buying a home is an emotional process because in most cases this will be the buyer’s most expensive purchase. A properly staged home feels clean, warm, and inviting, a non-staged home can feel dark, dirty and buyers are likely to say, “doesn’t feel like home” then move on to the next home.
- 38% more likely to schedule a showing
- 37% positive impact on home value
- 23% able to overlook the faults of the home
I have noticed that my buyers spend twice as long in a staged home that will not fit their needs simply because they feel comfortable. I had a family looking to purchase a three-bedroom home but considered a two-bedroom home because it was staged correctly.
ROOMS BUYERS WANT TO SEE STAGED
47% of buyers want to see the living room staged
- 42% Primary Bedroom
- 35% Kitchen
- 24% Dining Room
- 21% Yard/Outside Space
- 19% Bathroom
STAGING MISTAKES
Some sellers prefer to do home staging themselves to save on costs. This might not be the best option. Here are some of the most common staging mistakes homeowners make when selling their home.
- Not having the house professionally cleaned- Buyers notice dirt and odors!
- Too much/ too little accent pieces- While the most common advice for home sellers before putting their home on the market is decluttering, too much or too little stuff will make the room small and uninviting. Buyers should see how to use the space when they walk inside a room.
- Wrong paint color- Your favorite bold/dark color on your wall might be a prospective buyer's worst nightmare. Think white and beige colors are boring? There is a wide range of colors that can be used when staging a home.
- Family Photos - Family photos are a distraction, you want a potential buyer to picture living in your home and not trying to figure out if they recognize you. I once had a client walk through a home and notice he went to high school with the seller. At that point, he was no longer interested in the home.
STAGING NIGHTMARES
#1. I personally believe all staging should be done by a professional with newer furniture and wall art. I showed a home once and the agent (I’m hoping it was an agent and not a professional stager) used blowup furniture for couches and beds. When we showed up a week after the home was listed half of the furniture deflated. Not only did this hurt the sale of the house I felt the seller was scammed into thinking the home would be professionally staged.
#2. A couple of months ago I showed an estate sale where the home was staged with 40-year-old furniture left behind from the owners. Old furniture only makes a house look more dated, if they would have used new more modern furniture the buyer could possibly have pictured what their furniture would look like in the home.
#3 Awkward
When a house is properly staged the home will be free of clutter, family photos removed, the furniture will be arranged to maximize the space is each room, the light will fill the home and the home will be very clean.
Contact me for more staging ideas and strategies to sell your Denver Metro home in 2020. 303.887.0588 | barry@porchlightgroup.com.
Sources:
RESA Home Staging National Statistics Report (Study of 634 Homes, on Average)
2018 Home Staging Resource Study of Over 4,200 Staged Homes
NAR, 2019 Profile of Home Staging
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